You're Gonna Love My Nuts

2 weeks ago, YouTube user djsteveporter posted this hilarious creation on YouTube. His remixing of the Slap Chop infomercial has been viewed over 1.5 million times, spawned almost 400 blog posts and 8,000 comments since release. Using a classic-era break beat and Auto-Tune, he makes an entire song and music video with the Slap Chop infomercial, starring Vince Shlomi, better known as the Sham Wow guy.

Digging into it a bit further, I discovered that the original Slap Chop infomercial has been remixed over 100 times, most of which are crude edits focused around the line, "You're gonna love my nuts!".

If you're the makers of Slap Chop, how do you feel? How do you react? Besides the fact that the star of the infomercial is in hot water for beating a prostitute, your brand is getting some serious online word-of-mouth that you may or may not want to associate your brand with. Do you get offended that people are "violating" the brand? Or are happy that people are getting some enjoyment out of it that might translate into sales, even if isn't how you originally planned?

In the age of new media, you can't really control this remixing of your brand, but if the community remembers you more for the song than someone editing your video so that your spokesperson says, "You're gonna love my nuts!" over and over, maybe it wouldn't hurt to ride this one out.