I'm currently working towards a career in advertising. Some of the things I hope to demonstrate through this blog include: my social media abilities, my ability to write, the ability to think strategically, the ability to think creativity and my knowledge of the advertising industry.
A rare occurance
-
If you know me it’s no suprise that Nas is my favourite Hip-Hop artist.
I’ve mentioned in the past to Matt and Afran about how Nas is one of those
kind of ...
Attractive Struggling Artist + Internets = Magic
-
Coca-Cola's recent partnership with YouTube and Facebook brings us a kick
ass advertising/entertainment/social media collaboration for Sprite called,
"Gre...
While the world still wasn't sure of the fate of Michael Jackson, Perez Hilton of celebrity blogging and more recently, getting punched in the face fame, was quick to judge the early reports of MJ's condition and...I'll just let you read what he had to say.
The original post:
We knew something like this would happen!!
Michael Jackson was taken by ambulance from his Holmby Hills home to a nearby Los Angeles hospital on Thursday afternoon!!
Supposedly, the singer went into cardiac arrest and the paramedics had to administer CPR!!!
His mother is even on the way to visit him!!!
We are dubious!!
Jacko pulled a similar stunt when he was getting ready for his big HBO special in '95 when he "collapsed" at rehearsal!
He was dragging his heels on that just like his upcoming 50 date London residency at the 02 Arena, of which he already postponed the first few dates!!!
Either he's lying or making himself sick, but we're curious to see if he's able to go on!!!
Get your money back, ticket holders!!!!
If you look for it now (which you can read here) it's been edited with no acknowledgement of being edited. As someone who just got punched in the face for being insensitive, this type of commentary really didn't help his cause for the world to feel bad for him. Even though he soon edited the post, the message of the original entry wasn't let go by the readers of his site, lashing out with a ton of negativity towards him.
Here's just a sampling of the almost 300 hateful comments they had to say on his blog:
What if he's dying?
Seriously, I sort of get your point, but atleast wait with saying stuff like that until we know what the hell is going on…
- Shuyinda
I thought maybe you would have turned over a new leaf after all the negativity directed at you for your recent idiocy, but it appears as you are just the same old fat idiot. Making fun of someone that has had a serious medical emergency.
You are not worthy of being a human being…good thing you look like a pig, cause in the pen is the only place you will be accepted soon.
- KCP1967
Perez, for Christ sake, if he suffered cardiac arrest it means his heart stopped beating. If someone has a cardiac arrest and doctors don't administer whatever needed to restart the heart beating again, the person is DEAD. My father had a heart arrest, the doctors worked and worked on resuscitation and brought him back to life. Next day in the hospital bed he looked better, and suddenly his heart arrested again, the line on the heart monitor went flat, and the doctors worked and worked on him, but he was dead.
- soccer mom
What happened to your original post on him Perez?!? You know, the one where you were "dubious" and thought he was faking this to get out of his concert tickets? The one where you told ticket holders to get their $$ back? It was mysteriously edited after you posted that he DIED.
YOU COWARD!!! I hope you feel disgusted and ashamed of yourself, you deserve nothing less.
- LOLA BB
What should have Perez done? Well first, not jump to conclusions. He made some very insesitive comments that angered many people, and they all called for him to edit what he said. Second, he shouldn't have tried to edit his post without any sort of apology or acknowledgement that it was edited. You can't sweep anything under the rug on the Internet, and for Perez to think all he had to do was edit the original post and act like nothing happened was really shady and unprofessional.
Once you've gone that far in, I think the only thing left for him to do is to clearly state that he edited the post and apologize for the original comments. He has yet to make it clear that he edited what he said and I don't expect him to now.
I know he's a celebrity tabloid style blogger, but he went too far this time. And the lack of any acknowledgement of his editing makes it even shadier. I hope we as bloggers and posters on the Internet can learn a lesson from this.
You may not be a country music fan, but odds are you won't be able to escape the opening of last night's CMT Music Awards, which featured Taylor Swift kicking dope rhymes with T-Pain.
Personally, the whole Andy Samberg shtick is growing a little tired to me, but since I'm a huge fan of Taylor Swift, and since country rap hasn't been the same since Cowboy Troy, I'll let this one slide.
While I'm sure that this video by itself is going to be huge, do you think it's going to draw in a broader audience to country music? I'm pretty sure T-Pain wasn't brought in to appeal to the country folk. Taylor Swift is about as crossover as it gets, and hits a much younger target than Shania ever went after. Maybe it's a step in that direction? Does it even matter?
I hope at the next major music awards show, they collaborate again, only this time have T-Swizzle on the AutoTune and T-Pain singing with a country twang over banjos.
Last night, I saw the PS22 Chorus rendition of "Eye of the Tiger" on CNN and thought, "Wow! This is cool! I wish I had a music class as cool as this!" Today, I check into YouTube and their rendition of Lady Gaga's "Just Dance" is currently the second-most popular video on YouTube. They've made fans out of Perez Hilton, Tori Amos, New York mayor Michael Bloomberg and more. And the PS22 isn't some special music school...just an ever-changing group of grade 5 NYC public school kids.
I love this whole initiative primarily for two reasons:
1) The implementation of more "popular" and "contemporary" music into its curriculum and
2) The leveraging of social media such as the PS22 Chorus blog and YouTube videos to not only keep the kids interested, but spread the word about what it is they're doing. Personally, I've had a very weird and informal path discovering, learning and creating music. Little to none of which occured in school. A lot of that unsatisfactory feeling towards my school music experience came from not being able to sing and learn the songs we wanted to learn. It was always the by-the-book kiddie stuff or music we students couldn't connect with.
Why not work some work some "cooler" music into the curriculum?
I know school will never be the place for choirs to sing Crank That by Soulja Boy Tell 'Em, but is there any less musical merit in a Miley Cyrus song? A Fleetwood Mac song? Heck, "Eye of the Tiger" is almost 30 years old, but the choir sang that song because the lead singer loved that song in Guitar Hero. If part of your job as a music teacher is to get the kids to enjoy music, why not work with more songs that the kids like?
Also, can't let these boys and girls go without talking about their social media implementation. Their teacher has created a blog and a YouTube channel to document their performances and major accomplishments to add an extra level of legitimacy to what these kids are doing. Even if they weren't discovered by Perez Hilton or Ashton Kutcher, just being able to show my parents and my friends what I'm doing at school is super cool. Not only that, knowing that the whole world could be watching, I'd try a little bit harder to make a lasting impression too.
Great job everyone at PS22 Chorus. Can't wait to here more music from you!
This video brought back a lot of old memories for me. Back when the Teenage Mutant Ninja Turtles were at their commercial peak, they put down the weapons, picked up some instruments, and hit the road. At the time, I thought that the Coming Out of Their Shells tour was the coolest thing ever. I had bitten on the Ninja Turtle cultural movement, and HARD. As part of my conquest to have everything Ninja Turtle-related, I made my parents take me to Pizza Hut to pick up the poster and album.
Until watching these videos on YouTube now, I actually never saw the concert. It's a really weird feeling of my life feeling one puzzle piece closer to completion, yet the piece doesn't fit quite like it should have back then.
Click on the READ MORE button to see how hardcore I actually was/am for the Coming Out of Their Shells tour. This is me, at age 6 or 7. Not only did I have the official Coming Out of Their Shells tour poster on my wall, but if you look really carefully, there are Ninja Turtle drawings on there too. One of those pictures in particular was a picture I drew of the first Ninja Turtles game on the Nintendo Entertainment System.
I don't have any of those pictures or that poster anymore, but I still have this:
That's right, the original album on cassette. I still remember listening to this all the time when I first got it. I remembered each song word-for-word. Then for a long time, this tape was just lost to me and I forgot about it. But at some point years after we had moved, I found the tape in our new house. Of course I threw it in the tape deck to relish in nostalgia only to find that, the music now wasn't nearly as awesome as I remembered it.
Oh well, strictly as a nostalgia piece, it's one of the best things ever to me. Now I'm gonna go back to watching the rest of this concert. I'm on part 6 and the Shredder has taken over the show. Will the Turtles overcome the Shredder one more time?
One more thing: no talk about the Teenage Mutant Ninja Turtles and music is complete without the following.
I was reading the June 15th issue of People magazine when I saw this Walmart ad as the back cover. The average person probably would have never caught this mistake, but I circled the mistake in red. Apologies for the glare, I took this picture with my digital camera and there were fluorescent lights in the room.
These two kids are rocking out with Nintendo Wii Guitar Hero guitars, leading us to believe they're playing some sort of guitar-centric music game. I can tell they're playing Nintendo Wii from the fact that Nintendo Wii Guitar Hero guitars require you to insert the remote into the guitar. The kid on the left in the picture has a Wii remote plugged in. But the kid on the right? He's pretty animated for someone whose guitar isn't actually connected to the game.
One thing I love about Twitter is being able to join and follow the conversation. Regardless of the topic, you'll be able to use the search engine to see up to the second what people have to say about pretty much anything.
Though this method does have it's limitations, which is why I find Tweet My Gaming so cool. It tracks in real-time all tweets that mention video games or anything video game related. Using Twitter search, you can only find stuff if it's hash-tagged or very specific things. For instance, if I wanted to find stuff about "video games", Twitter search would only pull up results where people typed "video games". Tweet My Gaming seems to be able to grab anything with a video game reference. It'll be cool to see all of the different variations on this idea pop up to follow all sorts of subject matter. Tweet My Baseball? Tweet My Lunch? Tweet My Re-tweet?
I never cease to get tired with the crazy acts of creativity that happen on the Internet.
This video was made by YouTube user bunliu as his senior project at Savannah College of Art and Design. While post-it art isn't necessarily new, the concept behind the piece and the execution is spectacular.
Right now it's #1 on the Viral Video Chart. I wonder if the Post-It company is looking at this and going, "Damn...why didn't we think of that?"
If you'd like to see how this video was made, hit the READ MORE button and watch the making of "Deadline". Amazing stuff!
A few years ago, my brother and I posted this video of us playing Street Fighter II using DDR dance mats. We thought with such an original stupid idea, we were bound to skyrocket to e-fame.
As it turns out, a Taiwan-based video game website used our video, which through them has been viewed over 800 times. From what I gather, it was a rundown of every video game controller they could think of. Those two paragraphs above us? Here's what Yahoo! Babel Fish had to say:
A game's operating mode during like everybody knows, is coordinates in the picture the instruction and music rhythm, grasps punctually steps on treads fills up all around 4 directions to tread the spot, completes the dance step which the game assigns. Following and grows imitates innumerably, treads the pad also to grow each kind of variety disposition from the primitive section paper, until now is considered as on is one of as before popular game types.
Because the home use version treads the pad usually is treads 4 directions the point correspondence to the standard controller's direction key, and provides confirmed that Niu with cancels Niu the control function menu, therefore plays the family will work as a volunteer the attempt with to tread the pad controller to play other type game, even challenges the instruction complex wrestle game, also will be the kind impractical, but the bountiful interest the kind will slight the law in addition.
I think whoever wrote that was trying to say that you can use DDR pads for games other than DDR, even if it's dumb and pointless. I'm not quite big in Japan, but Taiwan is close enough for now.
READ MORE
You probably already know this, but come this Saturday at 12:01 AM, there will be a mad scramble of users trying to get their user name because they can't spend another day as Facebook ID # 103898908909022. If your name is John Smith, you might as well give up now.
Are you excited to finally not be a number anymore? No? Me neither.
Will I make a mad scramble like everybody else to get the name I want? Probably. Facebook says they're doing it to make it easier to find people, but I never really had a problem finding people on Facebook, and people who wanted to add me don't seem to have a problem finding me either. And I never access Facebook in a way where I need to check out specific profiles on a consistent basis.
The only reason I'm remotely interested in this is for the mad scramble that is bound to happen when the time comes. Will Facebook crash? Will Bob Joe in Kentucky take Oprah away from Oprah and charge her a gazillion dollars to get it back? Will it actually make a notable impact on the Facebook experience in the long run? Will anybody care within 24 hours of this launching?
Probably not. But I'll be here, hitting F5 over and over until I can finally get my hands on facebook.com/keyboardcat.
Full interview after the jump! When did you know that advertising was for you?
Lisa Atkins’ intro to copywriting class semester one - She was explaining a day in the life of a copywriter and I got goose bumps from excitement!
I remember when I first met you that you had your heart set on working on the business side of advertising. Why the switch?
I’m going to admit to something here: sometimes, I’m really slow. I’ve always wanted to be a writer. I guess I never thought I could actually make a living out of it. Again, back to Lisa’s class, after that one lecture, it hit me and I was sold!
Describe your creative process. How do you brainstorm? How do you keep track of ideas? How do you know when one of your ideas is good? What do you do when you're creatively stumped?
For the record, that’s three questions in one!
Brainstorming:
Mind maps! Study the brief/your product/your target. Figure out the ONE thing you want to say. Narrow it down to one word and go from there! Just associate anything and everything that you can with that word until you find your direction.
Keeping track:
I write everything that comes to mind down. I either type things or write them in my giant sketchbook, a notepad or on a piece of paper that I stick on the wall… I’m pretty much all over the place!
Good idea:
The really good ones are the ones that make me super nervous. Then I ask anyone and everyone (sometimes everything) to tell me what they think about it and I go from there.
How has your previous career venture affected your current path towards advertising? Do any of the lessons you learned before cross over?
I’ve been working for a divorce lawyer for 3 years. It has taught me not to get married. Ever.
You’ve formed a creative team called “She Writes. He Draws.” with Art Director Ryan Bannon. How did you two form that partnership? How do you complement each other?
Funny story! Actually not that funny… We went to breakfast at Cora’s one morning and discussed our hopes and dreams for the future. We realized we had many of the same goals and decided to team up as we were both willing to put in ridiculous hours and all our energy. Okay, not a funny story at all…Fail.
You’ve competed in a few advertising competitions. What were those experiences like?
I really enjoy participating in those competitions as the tight deadlines force you to really push yourself. You learn something new about how well you perform under pressure and challenge yourself to do better in the future. I think that’s excellent practice.
What is your biggest accomplishment so far in advertising? What is your biggest accomplishment so far in life?
The thing I’m most proud of in life is my ability to relate. Putting myself in other people’s shoes is a skill I’ve been practicing since I was very young. My circle of friends consists of very opinionated and unique individuals. It helps me appreciate and understand their decisions when I’m able to put aside my own views and see the world through theirs.
I also believe this is beneficial to my career in advertising as it makes relating to the target a tiny bit easier.
What would happen to the universe if you and I ever get to execute our genius Wonderbread campaign for real?
Every other brand of toast would go out of business. Permanently.
Where do you want to be in 5 years?
I would like to run my own agency while I’m young and fresh!
What do you do for fun?
I really enjoy conversing with people who are different than me - whether it’s cultural differences, or religious/ spiritual views. I’m very intrigued by human behaviour, morals, values, etc. and love learning from all sorts of people.
To feed my curiosity, I like to check out different scenes around town. One night you’ll find me at a metal bar hanging out with people sporting bikes and spikes and the next night I’m all dolled up having a Kir Royale in Yorkville.
I also LOVE to travel. The experience/knowledge you gain from traveling is absolutely priceless.
E-Elevator Pitch: Sell yourself in 140 characters or less.
LET ME WRITE FOR YOU! I’LL WORK MY BUTT OFF AND I LOVE ADVERTISING! (I’ll be wearing a hoodie so the exchange will be intimidating and effective.)
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email atjettlandicho@gmail.com
For the few dedicated souls who check into this page every day, I owe you an apology.
My life over these past few weeks has been a whirlwind of professional and personal craziness. If you read my interview, you would know that I just got a full-time job. The transition to that has taken up a lot of my resources.
Also, I'm still working another part time job on top of that. And somewhere in there, I have to try and have a life too.
So I haven't been as prolific a blogger of late. I don't ever plan on stopping this blogging thing, but I don't make many guarantees as to when I'll blog either. All I can say is I'll keep this updated as often as I can, and I'll do what I can to make sure you keep reading. Please click "READ MORE" and accept my peace offering.
Leaders of the New is an ongoing series at jettlandicho.com that will focus on the future talents of advertising. Click here to check the archives.
Name: Jett Landicho
Career Path: Creative Strategy for Interactive and Mass Media
Education: Radio Broadcasting at Humber College and Creative Advertising at Seneca
Advertising Experience: On-Air Talent, Promotions Staff and Copywriter for KICX 106, Promotions Staff and Corporate Blogger for Z103.5 and Senior Marketing Associate at Pure Fun Confections
One Thing About You: Before pursuing a career in advertising, I worked almost four years in the radio industry. I did a lot of different types of work in that time, from corporate blogging, to street team work, to being a country radio announcer. If you would like to listen to my old KICX 106 country demo made from live air checks click here.
Read the full interview after the jump! When did you know that advertising was for you?
I took a class in high school called English Media. The final project was to create a product and an advertising campaign around it. My group wanted to come up with the dumbest product to sell, in order to highlight how great our advertising would be. In hindsight, it was pretty bold of us to assume that our advertising was so awesome that we could sell just about anything, but hey, we were young and maybe a bit cocky. We decided to create "Bling", a brand of coloured water.
I had so much fun with that assignment, from building the website to the print ad to producing television and radio commercials that I heavily considered taking advertising in college. But I also hosted a morning radio show at my high school, and when push came to shove, at the time radio won. I was drawn into the whole "celebrity" aspect of it and I'm still just a big music fan in general.
However, what goes around comes around I guess. Through my experience in the radio industry, I've written scripts that went to air, helped out a lot on the promotions side and even worked in corporate blogging. It brought back all the memories of that one high school assignment and how much fun I had doing it that I decided to pursue advertising for real.
How has your previous experience in the radio broadcasting industry helped you?
My experience in the radio industry has helped me grow, both as a professional and as a person. As a professional, the radio industry has taught me a number of things, including the power of opportunity. In an industry that's so small and insular, you need to work so hard for those opportunities. Even when it seems like opportunities fall into your lap because you know someone that knows someone, you helped make that opportunity by knowing that someone in the first place.
As a person, working in the radio industry has been a huge factor in my maturing process. Not to neglect my Z103.5 experience, but in particular, my time at the country radio station was a real coming of age moment for me. I was very hesitant at first to accept the internship at KICX 106 in Waterloo, because country music wasn't my scene and the station was in a city over 100km away from home. But I took the chance because I knew it would be a great career experience.
What I didn't know was that it would also be an amazing personal experience too. Coming out of college, I sort of felt like I had learned everything I needed to know. However, being so far away from home, meeting new people and trying new things made me realize that I still had a lot to learn and it opened my mind up to the bigger picture of the world. During that time, I had to learn about country music, the Kitchener-Waterloo area, and everything about the people that listen to our station. I had a lot of fun doing it, and wouldn't trade that experience in for the world.
Ever since then, I've tried to keep myself open to new knowledge and experiences. If I could learn to appreciate country music and the country lifestyle, what other awesome things am I missing out on that I just don't know about yet? Even though it's been years since I worked there, I still have a little bit of country on my iPod that I like cause I think it's good music.
My KICX 106 t-shirt autographed by the best country artist of all-time, GM Paterson;)
What interests you most about interactive and social media?
I admit, I'm a bit of a geek. So I already have a bit of a technology slant to me. However, I love interactive and social media, and would be working with them whether I was in advertising or not.
I was one of those kids that made websites on Geocities that grew up into a teenager who wrote in a blog into a young adult that made a podcast when I decided to take my announcing career into my own hands. It's a shame that the podcast had to end the way it did, because we were at 1,000 subscribers! And that was achieved by promoting the show through Facebook, iTunes, YouTube and a blog. I had just as much fun plotting out the strategy to advertise the show as I did recording and editing the show. When we find the time and the right concept, for sure we'll get back into podcasting again. In the world of online, I love the fact that the average person can have a very large impact on the world.
As advertising vehicles, I love the engagement factor that interactive and social media offers. There are so many different ways that advertisers can reach consumers in a way where they feel like you're giving them a valuable experience in return. And the ways to engage consumers grows every day with new technology and techniques.
When I realized that there were opportunities for me to combine my love of advertising with my love of online and social media, it was almost like an epiphany for me. I hope that I can make both aspects connect to make a fun and exciting career path for myself.
How does this blog fit into your career plan?
My initial goal for this blog was to be a place where I could bring my best foot forward to anyone wanting to learn about me, from teachers, to friends, to potential employers. Sort of like a portfolio, but showing a different and wider scope of who I am. But through the "Leaders of the New" initiative, this could prove far bigger than just me. By showcasing a lot of my peers starting out in this business, this blog also becomes a way for them to sell themselves.
I want every person featured on "Leaders of the New" to be proud enough to show their interviews to potential employers as another resource in their arsenal. Even better, I want potential employers to find these interviews and go, "Hey, this person is really good! I think I need to talk to them!" With the power of Google and the power of blog tags, that second scenario doesn't seem too out of reach to me.
How did you go from being a student to working at Pure Fun Confections?
It's a crazy story in hindsight. At the time, I was working really hard to get an agency internship. I'd been in talks with a few agencies and even did a few interviews. During school though, I was working on a group assignment where we were asked to put together a pitch to present to a small company. We were never actually assigned to present it to a company for real.
Our group had chosen Pure Fun after finding an article about the company on the Toronto Star's website. We really liked the company's vision and the idea of working on organic candy, something new and different in the marketplace. While in the process of working on that assignment, Stephanie and I found the President of the company on Facebook. Thinking nothing of it, we decided to contact her, let her know what we were doing and sent her a rough brief we had put together so that she could check the validity of our information. She was really impressed with what we had done, and told us she was willing to meet with us when we were ready.
From there, it really got us thinking that this could be a lot more than just an assignment. We kept in regular contact with the President of Pure Fun, asked for a lot of advice from our teachers and industry contacts on how to approach this pitch, and tweaked our plan to make it just right for the presentation. On the big day, the President of the company came down to the school and we had booked a school boardroom to present to her. Chris De Corneille, one of our teachers, was on hand for support. I was unbelievably nervous throughout the whole thing, but Stephanie and I both proved our worth and were brought in to intern for the company. After two months of interning, I was offered a job.
That was another eye-opening experience in my life. While advertising students tend to focus on working for just advertising agencies, there are a lot of other opportunities out there to do similar work for other types of companies. Despite the tough economic times, Stephanie and I were able to create opportunities for ourselves within a company that didn't have opportunities before. I'm sure that others can find success with an advertising education in a variety of places if they're willing to look outside the box and work hard to make those opportunities happen.
If you want to think bigger, Stephanie and I have already in a way won a client pitch before even graduating and have done the work to prove our worth. Who says we couldn't do it again? Who says we couldn't go as far as starting our own agency should we so choose? Who says you couldn't do the same or better?
What has the transition been like from advertising to marketing?
All of the skills I've learned from Seneca's Creative Advertising have proven relevant to me here. I've had to dabble in account services work, media consulting, public relations, direct marketing, online and even some copywriting and art direction where necessary. I feel like thanks to the education I got at Seneca, I have the tools to get to where I need to go.
What I've learned sort of the hard way is the differences in advertising and marketing. Advertising is primarily marketing communications, but on this side of the fence that's just one aspect of a bigger picture I need to look at. I need to look at everything happening above that, from the distribution channel to product development to retailer relations and more.
One of the aspects of Pure Fun's business I'm going to have to learn more about is the entire organic scene. Just as an example: do you know why high fructose corn syrup is an issue? As an advertiser, I would just think of a way to tell that to generally one target audience. But what I have to do on the marketing side, is communicate that to everybody that makes the company work, from the people in product development, to retailers to consumers and more. It's daunting have to tackle the entire marketing mix and make every element of that mix work together, but I'm up for the challenge.
For those who have an advertising background and are considering making the jump, I'd say go for it. It opens up your scope of potential work opportunities and if you're willing to learn some additional stuff on top of your advertising background you'll do fine.
If you could offer one piece of advice to future advertisers, what would it be?
My one piece of advice isn't so much an advertising-specific piece of advice as it is life advice: always continue to learn. Back to my story about how much of an impact my country radio stint had on my life for a second. It made me realize that I was living life in a small bubble and the world was just so much more than my little slice of reality had grasped up to that point. My personal quest for knowledge from that point on wasn't even driven by a desire to be "smarter". My motivation for learning more about everything was just to be more aware of the world around me.
It's not hard to be more aware, either. You can learn a lot from just reading the headlines in the newspaper or taking off your headphones while you're out in public and paying closer attention to the world around you. Try out new kinds of food. Read any random message board on the Internet and see what people are talking about. You never know when a nugget of knowledge can prove valuable to you in the future.
And if you keep your mind open to new opportunities, who knows what success you could have? I never could have predicted that I would have worked for both a country radio station and an organic candy company, but I was open enough to give it a chance and it worked. I still have a ways to go on my quest for success, but I'll always be on the lookout for the next big thing for me, wherever it may come from.
What do you do for fun?
I love spending time with friends and family. It's been tough trying to make time for the people I love due to school, career ambitions and multiple jobs, but it's important to make time for them too.
Speaking of podcasts, I'm a huge fan of the medium. It's not for everybody, but a lot of my day revolves around podcast consuming. Currently, I subscribe to 35 different podcasts, ranging from a variety of subjects from video games, to the How Stuff Works series of podcasts, to news. I don't have time for all of them every week, but I have content that interests me to consume basically anytime, anywhere.
I love to play and watch basketball. Also, I love making music. I've produced over 150 hip-hop instrumentals since I started that in 2003, and have been playing the drums now for 8 months now. I'm not formally trained in either discipline. I was self-taught on the hip-hop side, just struggling to play the instruments, handle the technology and develop the "ear" till I got to a point where I was happy with the music I was making. As for drumming, I learned how to play real drums by playing the video game Rock Band. Sounds crazy, but it's true. You can listen to one of my beats by clicking here, or watch me play the drums below.
E-Elevator Pitch: Sell yourself in 140 characters or less.
I still can't top the original.
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email atjettlandicho@gmail.com
Posts
