I'm currently working towards a career in advertising. Some of the things I hope to demonstrate through this blog include: my social media abilities, my ability to write, the ability to think strategically, the ability to think creativity and my knowledge of the advertising industry.
A rare occurance
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If you know me it’s no suprise that Nas is my favourite Hip-Hop artist.
I’ve mentioned in the past to Matt and Afran about how Nas is one of those
kind of ...
Attractive Struggling Artist + Internets = Magic
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Coca-Cola's recent partnership with YouTube and Facebook brings us a kick
ass advertising/entertainment/social media collaboration for Sprite called,
"Gre...
You may not be a country music fan, but odds are you won't be able to escape the opening of last night's CMT Music Awards, which featured Taylor Swift kicking dope rhymes with T-Pain.
Personally, the whole Andy Samberg shtick is growing a little tired to me, but since I'm a huge fan of Taylor Swift, and since country rap hasn't been the same since Cowboy Troy, I'll let this one slide.
While I'm sure that this video by itself is going to be huge, do you think it's going to draw in a broader audience to country music? I'm pretty sure T-Pain wasn't brought in to appeal to the country folk. Taylor Swift is about as crossover as it gets, and hits a much younger target than Shania ever went after. Maybe it's a step in that direction? Does it even matter?
I hope at the next major music awards show, they collaborate again, only this time have T-Swizzle on the AutoTune and T-Pain singing with a country twang over banjos.
Last night, I saw the PS22 Chorus rendition of "Eye of the Tiger" on CNN and thought, "Wow! This is cool! I wish I had a music class as cool as this!" Today, I check into YouTube and their rendition of Lady Gaga's "Just Dance" is currently the second-most popular video on YouTube. They've made fans out of Perez Hilton, Tori Amos, New York mayor Michael Bloomberg and more. And the PS22 isn't some special music school...just an ever-changing group of grade 5 NYC public school kids.
I love this whole initiative primarily for two reasons:
1) The implementation of more "popular" and "contemporary" music into its curriculum and
2) The leveraging of social media such as the PS22 Chorus blog and YouTube videos to not only keep the kids interested, but spread the word about what it is they're doing. Personally, I've had a very weird and informal path discovering, learning and creating music. Little to none of which occured in school. A lot of that unsatisfactory feeling towards my school music experience came from not being able to sing and learn the songs we wanted to learn. It was always the by-the-book kiddie stuff or music we students couldn't connect with.
Why not work some work some "cooler" music into the curriculum?
I know school will never be the place for choirs to sing Crank That by Soulja Boy Tell 'Em, but is there any less musical merit in a Miley Cyrus song? A Fleetwood Mac song? Heck, "Eye of the Tiger" is almost 30 years old, but the choir sang that song because the lead singer loved that song in Guitar Hero. If part of your job as a music teacher is to get the kids to enjoy music, why not work with more songs that the kids like?
Also, can't let these boys and girls go without talking about their social media implementation. Their teacher has created a blog and a YouTube channel to document their performances and major accomplishments to add an extra level of legitimacy to what these kids are doing. Even if they weren't discovered by Perez Hilton or Ashton Kutcher, just being able to show my parents and my friends what I'm doing at school is super cool. Not only that, knowing that the whole world could be watching, I'd try a little bit harder to make a lasting impression too.
Great job everyone at PS22 Chorus. Can't wait to here more music from you!