CAB Grads Keep The "Planet in Focus"

Images from Slava Yedlin

If you've been in and around the Greater Toronto Area over the last month or so, you may have seen these ads for the Planet in Focus Film Festival. What makes this campaign significant to me is that it was developed by my friends and fellow Seneca Creative Advertising alumi. Much respect goes out to Slava Yedlin, Christine Porto, Victoria Morozova, Francesco Fiore, Steven Tran, Cole and "Leader of the New" Keely Powell for a great campaign and for earning the opportunity to make power moves straight out of college!

Image from Stephanie Harrison

How did they land this awesome opportunity? A few months ago, Cundari gave our class a chance to create campaigns for Planet in Focus and Slava Vodka. They put a lot of hard work into it (as did every other group assigned to Planet in Focus) but their team, known back then as BGE (Best Group Ever) wowed Cundari and the client enough to land the job.

I was proud back then for them having won the pitch and even moreso now that their all of their hard work has been realized into a full campaign. I wish them, the rest of my fellow alumni and all of the up-and-coming advertisers much success moving forward!