Lamar Runs Twitter Digital Billboards Under 140 Characters

Image from Ad Age

You're welcome, Ashton.

As if Twitter-mania needed the hype, Lamar Advertising yesterday ran pro-bono ads on 1,133 of its digital billboards in support of the Ashton Kutcher/CNN first to a million race.

Everybody wins in this transaction. Twitter gets even more buzz. Ashton Kutcher gets his one millionth follower before CNN. And Lamar Advertising has the advertising and media planning world talking about them. They apparently were able to have that ready to go within just a couple of hours of notice. Digital out-of-home is cool for a number of reasons, and that was one of them.

Here's a bonus ad that Steff sent me. Volvo integrated Twitter into one of its banner ads on YouTube. The creative uses for Twitter continue to pile up, 140 characters at a time.