Wendy's Bid For Value Makes Me Want A Baconator

Today on Joystiq, they posted an article about Wendy's "0.99 Cent Bid For Value" promotion and micro site. While it's ultimate goal is to promote the value options on the Wendy's menu (I must admit though that Baconator is worth every penny), it's also running a great reverse auction promotion to drive people to the site and register.

What users do is, they answer trivia questions to knock down the bid until its $0.99. The first person to answer enough questions to get the bid down to $0.99 then gets to purchase the prize for ...$0.99.

They've picked out some great prizes, from autographed sports memorabilia, to spy camera glasses, to an ultimate game room that includes an XBOX 360, a big screen plasma TV and an Ultimate Game Chair. I've always scoffed at owning such a ridiculous piece of furniture, but I can't help but say, "I'd buy that for a dollar!"

Nothing to knock about this campaign. I love how it fully integrates its target market insights, product insights, campaign concept and application of online tools into one tight package. They even allow users to get updates on the next auction through Facebook, Myspace and Twitter, as well as the ability to share the page with their friends.

Anybody else hungry for a Baconator?

image from Robonator