I'm currently working towards a career in advertising. Some of the things I hope to demonstrate through this blog include: my social media abilities, my ability to write, the ability to think strategically, the ability to think creativity and my knowledge of the advertising industry.
A rare occurance
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If you know me it’s no suprise that Nas is my favourite Hip-Hop artist.
I’ve mentioned in the past to Matt and Afran about how Nas is one of those
kind of ...
Attractive Struggling Artist + Internets = Magic
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Coca-Cola's recent partnership with YouTube and Facebook brings us a kick
ass advertising/entertainment/social media collaboration for Sprite called,
"Gre...
If you've been in and around the Greater Toronto Area over the last month or so, you may have seen these ads for the Planet in Focus Film Festival. What makes this campaign significant to me is that it was developed by my friends and fellow Seneca Creative Advertising alumi. Much respect goes out to Slava Yedlin, Christine Porto, Victoria Morozova, Francesco Fiore, Steven Tran, Cole and "Leader of the New" Keely Powell for a great campaign and for earning the opportunity to make power moves straight out of college!
Image from Stephanie Harrison
How did they land this awesome opportunity? A few months ago, Cundari gave our class a chance to create campaigns for Planet in Focus and Slava Vodka. They put a lot of hard work into it (as did every other group assigned to Planet in Focus) but their team, known back then as BGE (Best Group Ever) wowed Cundari and the client enough to land the job.
I was proud back then for them having won the pitch and even moreso now that their all of their hard work has been realized into a full campaign. I wish them, the rest of my fellow alumni and all of the up-and-coming advertisers much success moving forward!
Leaders of the New is an ongoing series at jettlandicho.com that will focus on the future talents of advertising. Click here to check the archives.
Name: Jett Landicho
Career Path: Creative Strategy for Interactive and Mass Media
Education: Radio Broadcasting at Humber College and Creative Advertising at Seneca
Advertising Experience: On-Air Talent, Promotions Staff and Copywriter for KICX 106, Promotions Staff and Corporate Blogger for Z103.5 and Senior Marketing Associate at Pure Fun Confections
One Thing About You: Before pursuing a career in advertising, I worked almost four years in the radio industry. I did a lot of different types of work in that time, from corporate blogging, to street team work, to being a country radio announcer. If you would like to listen to my old KICX 106 country demo made from live air checks click here.
Read the full interview after the jump! When did you know that advertising was for you?
I took a class in high school called English Media. The final project was to create a product and an advertising campaign around it. My group wanted to come up with the dumbest product to sell, in order to highlight how great our advertising would be. In hindsight, it was pretty bold of us to assume that our advertising was so awesome that we could sell just about anything, but hey, we were young and maybe a bit cocky. We decided to create "Bling", a brand of coloured water.
I had so much fun with that assignment, from building the website to the print ad to producing television and radio commercials that I heavily considered taking advertising in college. But I also hosted a morning radio show at my high school, and when push came to shove, at the time radio won. I was drawn into the whole "celebrity" aspect of it and I'm still just a big music fan in general.
However, what goes around comes around I guess. Through my experience in the radio industry, I've written scripts that went to air, helped out a lot on the promotions side and even worked in corporate blogging. It brought back all the memories of that one high school assignment and how much fun I had doing it that I decided to pursue advertising for real.
How has your previous experience in the radio broadcasting industry helped you?
My experience in the radio industry has helped me grow, both as a professional and as a person. As a professional, the radio industry has taught me a number of things, including the power of opportunity. In an industry that's so small and insular, you need to work so hard for those opportunities. Even when it seems like opportunities fall into your lap because you know someone that knows someone, you helped make that opportunity by knowing that someone in the first place.
As a person, working in the radio industry has been a huge factor in my maturing process. Not to neglect my Z103.5 experience, but in particular, my time at the country radio station was a real coming of age moment for me. I was very hesitant at first to accept the internship at KICX 106 in Waterloo, because country music wasn't my scene and the station was in a city over 100km away from home. But I took the chance because I knew it would be a great career experience.
What I didn't know was that it would also be an amazing personal experience too. Coming out of college, I sort of felt like I had learned everything I needed to know. However, being so far away from home, meeting new people and trying new things made me realize that I still had a lot to learn and it opened my mind up to the bigger picture of the world. During that time, I had to learn about country music, the Kitchener-Waterloo area, and everything about the people that listen to our station. I had a lot of fun doing it, and wouldn't trade that experience in for the world.
Ever since then, I've tried to keep myself open to new knowledge and experiences. If I could learn to appreciate country music and the country lifestyle, what other awesome things am I missing out on that I just don't know about yet? Even though it's been years since I worked there, I still have a little bit of country on my iPod that I like cause I think it's good music.
My KICX 106 t-shirt autographed by the best country artist of all-time, GM Paterson;)
What interests you most about interactive and social media?
I admit, I'm a bit of a geek. So I already have a bit of a technology slant to me. However, I love interactive and social media, and would be working with them whether I was in advertising or not.
I was one of those kids that made websites on Geocities that grew up into a teenager who wrote in a blog into a young adult that made a podcast when I decided to take my announcing career into my own hands. It's a shame that the podcast had to end the way it did, because we were at 1,000 subscribers! And that was achieved by promoting the show through Facebook, iTunes, YouTube and a blog. I had just as much fun plotting out the strategy to advertise the show as I did recording and editing the show. When we find the time and the right concept, for sure we'll get back into podcasting again. In the world of online, I love the fact that the average person can have a very large impact on the world.
As advertising vehicles, I love the engagement factor that interactive and social media offers. There are so many different ways that advertisers can reach consumers in a way where they feel like you're giving them a valuable experience in return. And the ways to engage consumers grows every day with new technology and techniques.
When I realized that there were opportunities for me to combine my love of advertising with my love of online and social media, it was almost like an epiphany for me. I hope that I can make both aspects connect to make a fun and exciting career path for myself.
How does this blog fit into your career plan?
My initial goal for this blog was to be a place where I could bring my best foot forward to anyone wanting to learn about me, from teachers, to friends, to potential employers. Sort of like a portfolio, but showing a different and wider scope of who I am. But through the "Leaders of the New" initiative, this could prove far bigger than just me. By showcasing a lot of my peers starting out in this business, this blog also becomes a way for them to sell themselves.
I want every person featured on "Leaders of the New" to be proud enough to show their interviews to potential employers as another resource in their arsenal. Even better, I want potential employers to find these interviews and go, "Hey, this person is really good! I think I need to talk to them!" With the power of Google and the power of blog tags, that second scenario doesn't seem too out of reach to me.
How did you go from being a student to working at Pure Fun Confections?
It's a crazy story in hindsight. At the time, I was working really hard to get an agency internship. I'd been in talks with a few agencies and even did a few interviews. During school though, I was working on a group assignment where we were asked to put together a pitch to present to a small company. We were never actually assigned to present it to a company for real.
Our group had chosen Pure Fun after finding an article about the company on the Toronto Star's website. We really liked the company's vision and the idea of working on organic candy, something new and different in the marketplace. While in the process of working on that assignment, Stephanie and I found the President of the company on Facebook. Thinking nothing of it, we decided to contact her, let her know what we were doing and sent her a rough brief we had put together so that she could check the validity of our information. She was really impressed with what we had done, and told us she was willing to meet with us when we were ready.
From there, it really got us thinking that this could be a lot more than just an assignment. We kept in regular contact with the President of Pure Fun, asked for a lot of advice from our teachers and industry contacts on how to approach this pitch, and tweaked our plan to make it just right for the presentation. On the big day, the President of the company came down to the school and we had booked a school boardroom to present to her. Chris De Corneille, one of our teachers, was on hand for support. I was unbelievably nervous throughout the whole thing, but Stephanie and I both proved our worth and were brought in to intern for the company. After two months of interning, I was offered a job.
That was another eye-opening experience in my life. While advertising students tend to focus on working for just advertising agencies, there are a lot of other opportunities out there to do similar work for other types of companies. Despite the tough economic times, Stephanie and I were able to create opportunities for ourselves within a company that didn't have opportunities before. I'm sure that others can find success with an advertising education in a variety of places if they're willing to look outside the box and work hard to make those opportunities happen.
If you want to think bigger, Stephanie and I have already in a way won a client pitch before even graduating and have done the work to prove our worth. Who says we couldn't do it again? Who says we couldn't go as far as starting our own agency should we so choose? Who says you couldn't do the same or better?
What has the transition been like from advertising to marketing?
All of the skills I've learned from Seneca's Creative Advertising have proven relevant to me here. I've had to dabble in account services work, media consulting, public relations, direct marketing, online and even some copywriting and art direction where necessary. I feel like thanks to the education I got at Seneca, I have the tools to get to where I need to go.
What I've learned sort of the hard way is the differences in advertising and marketing. Advertising is primarily marketing communications, but on this side of the fence that's just one aspect of a bigger picture I need to look at. I need to look at everything happening above that, from the distribution channel to product development to retailer relations and more.
One of the aspects of Pure Fun's business I'm going to have to learn more about is the entire organic scene. Just as an example: do you know why high fructose corn syrup is an issue? As an advertiser, I would just think of a way to tell that to generally one target audience. But what I have to do on the marketing side, is communicate that to everybody that makes the company work, from the people in product development, to retailers to consumers and more. It's daunting have to tackle the entire marketing mix and make every element of that mix work together, but I'm up for the challenge.
For those who have an advertising background and are considering making the jump, I'd say go for it. It opens up your scope of potential work opportunities and if you're willing to learn some additional stuff on top of your advertising background you'll do fine.
If you could offer one piece of advice to future advertisers, what would it be?
My one piece of advice isn't so much an advertising-specific piece of advice as it is life advice: always continue to learn. Back to my story about how much of an impact my country radio stint had on my life for a second. It made me realize that I was living life in a small bubble and the world was just so much more than my little slice of reality had grasped up to that point. My personal quest for knowledge from that point on wasn't even driven by a desire to be "smarter". My motivation for learning more about everything was just to be more aware of the world around me.
It's not hard to be more aware, either. You can learn a lot from just reading the headlines in the newspaper or taking off your headphones while you're out in public and paying closer attention to the world around you. Try out new kinds of food. Read any random message board on the Internet and see what people are talking about. You never know when a nugget of knowledge can prove valuable to you in the future.
And if you keep your mind open to new opportunities, who knows what success you could have? I never could have predicted that I would have worked for both a country radio station and an organic candy company, but I was open enough to give it a chance and it worked. I still have a ways to go on my quest for success, but I'll always be on the lookout for the next big thing for me, wherever it may come from.
What do you do for fun?
I love spending time with friends and family. It's been tough trying to make time for the people I love due to school, career ambitions and multiple jobs, but it's important to make time for them too.
Speaking of podcasts, I'm a huge fan of the medium. It's not for everybody, but a lot of my day revolves around podcast consuming. Currently, I subscribe to 35 different podcasts, ranging from a variety of subjects from video games, to the How Stuff Works series of podcasts, to news. I don't have time for all of them every week, but I have content that interests me to consume basically anytime, anywhere.
I love to play and watch basketball. Also, I love making music. I've produced over 150 hip-hop instrumentals since I started that in 2003, and have been playing the drums now for 8 months now. I'm not formally trained in either discipline. I was self-taught on the hip-hop side, just struggling to play the instruments, handle the technology and develop the "ear" till I got to a point where I was happy with the music I was making. As for drumming, I learned how to play real drums by playing the video game Rock Band. Sounds crazy, but it's true. You can listen to one of my beats by clicking here, or watch me play the drums below.
E-Elevator Pitch: Sell yourself in 140 characters or less.
I still can't top the original.
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email atjettlandicho@gmail.com
Leaders of the New is an ongoing series at jettlandicho.com that will focus on the future talents of advertising. Click here to check the archives.
Name: Kunaal Jagtianey
Career Path: Creative/Copywriter
Education: Graduate of two-year Creative Advertising program at Seneca College
Advertising Experience: - Completed Creative Advertising at Seneca - Pitches to live clients - Educated by professors that are or have been in the industry - Attended Ad week in New York - Experienced with Adobe Creative Suite
One Thing About You: An Indian guy born and raised in Kuwait, I was brought to Canada at the age of 13 and six years later, all of my memories are still fresh in my mind. Even though I have been heavily influenced by western culture, I will never toss away my heritage.
Full interview after the break! When did you know that advertising was for you?
There were a couple of experiences in my life that pointed me towards the field. When I was a kid, my uncle used to give me advertising projects to pass the time. Every time I look back at those memories, they make me smile. Over a decade later, I was in grade eleven and attended a course called media. My life wasn’t really where it should have been at that point, but after that class, I was set on studying advertising. It was just something about the influence I would play on someone’s decisions, which drew me to it.
When I started the Creative Advertising at Seneca, I felt lost. Well, for about three days. Then I set foot into my first ever copywriting class. I didn’t really think I was going to be a copywriter when I started (my family history pushed me towards the business side) but Lisa Atkins changed all of that. As I learned about copywriting, I realized that this was what I wanted to do. Like many others, I have doubted myself. I’ve been kicked when I was down but I haven’t thought of another career path since day three at Seneca.
You just wrapped up two years of education in the Creative Advertising program. What did you think about the whole experience?
It was unbelievable for me. Not only because I learned about advertising and found my passion, but because of the way it has influenced my life. I feel like I have grown so much over the past two years and advertising is the only thing I can really thank (along with all the professors) and now I’m going to return the favour but working my (explicit) off to create great advertising.
Describe your creative process. How do you brainstorm? How do you keep track of ideas? How do you know when one of your ideas is good? What do you do when you're creatively stumped?
I don’t have a single creative process that I really rely on. It changes all the time based on a bunch of variables but I will describe the one I have used the most. If I haven’t been educated about a product yet, that is the first thing on my mind. What is the product benefit? What does this have that its competitors don’t? If I am well informed about the product, I give it a test run and then look at what the brief requires me to do.
The final phase is the crucial ‘which idea is best’ phase. It is when I take the best idea and work around that concept. How do I know it’s good? Sometimes you can tell because it follows the brief and gets good reactions when you run it by other people. Other times, you just know. That is the easy part though; it’s getting to that point that can sometimes be a challenge.
A tactic I learned from a fellow Copywriter, that helps me when my mind breaks down on me (as I write headline after headline) is: get anyone that is capable of writing lines (the idea of the lines are more important than the structure of them) and add a header with the required message. Then start writing lines, with each line feeding off the idea and growing from the last line written on the page. Start going over the lines and choose the best ones. At this point, you can tighten the lines up.
Note: It also works for creating a concept.
Is there a medium you prefer to write for? Why?
Just getting a chance to write professionally makes the hairs on my arms stand. If I had to pick one medium, it would be Radio.
I became a writer to write copy, and radio is the only medium where all they have is the words (all the time). I feel like an artist when I write Radio because I try to make the listeners visualize what they are hearing, painting a vivid portrait in their imaginations. It is so much easier to see yourself in a certain position when there isn’t already a face there.
You’re a big fan of video games. What do you think about the current state of advergaming? If you ever get to a position where you could make a difference in that area, what would you do?
I see advergaming as an emerging medium right now. Everyone should be involved but only if they can do it subtly.
This is way too intrusive and once it gets to that point, people stop listening (too much for a game they paid for). This on the other hand, adds realism and doesn’t give the player a chance to even think about the fact that we just advertised to them. I personally prefer this idea of advergaming adding to a sense of realism. You aren’t going to see the McDonalds logo spray painted on some random garage while walking down the street. However, you are going to see the interchanging ads at a hockey game. But console gaming is just one portion of it.
My favourite part about turning into a one-gadget world (see link) is the fact that we can blatantly advertise without raising suspicion from the user. Lets just say we are talking about the iPhone. The average user has put a lot of money into the device, so companies make games for free (kind of). Since I have already mentioned McDonalds once, I’ll do it again. McDonalds realizes that a large portion of the target owns an iPhone. Here are their two options. Sit on thumbs or take this amazing opportunity and advertise on this ‘do it all’ device. What they should do is put out a game or application at no cost to the downloader. Everywhere the user goes, this app follows. When they’re bored and all they have is their iPhone, guess what name pops up. That’s right, Ronald McDonalds hunt for the Big Mac Sauce recipe (or something more subtle like McDonalds bowling). If I were put in a position to help, I would do all of the above. Try to get advergaming to the point where the average Joe doesn’t realize we are advertising to him while he is playing a game, no matter where he is.
Do you have any other creative outlets besides writing copy?
Before I got into copywriting, I often wrote short stories. When I lived in Kuwait, I wasn’t the best English student. My flow was off when I wrote essays and I made simple grammatical errors. But then I got home and started writing these stories, and all of that didn’t matter. It was a way to express my thoughts on paper without being criticized for how I wrote, instead, being criticized for what I wrote. With time came mechanics and it made me a better writer. I don’t think I would be writing this interview if that portion of my past didn’t occur. Or maybe I would have been on the business side of things.
What do you hope to achieve before you retire?
I have answered this question at least ten times in the past month, with a different response each time. The first goal was being hired (set the bar low). The next time, I decided to set my sights a little bit higher with (award winning) Copywriter at a high caliber agency, and then it went to Creative Director followed by CEO in Canada (Alternatives are Mumbai, Dubai and New York). At this point in my life (19 years old) I think that all of my goals are achievable, but you never know what could change once I get a job.
What do you do for fun?
I am a big fan of keeping current, focusing on many popular TV shows so I can make conversation at the local watering hole. I also watch basketball religiously (go Cavs) and play when I get the chance.
I spend a chunk of my time on Advertising blogs, electronics/ basketball forums, music websites, and anything else that catches my interest. Even though I learn a great deal from these websites, it never feels like learning.
I am also an avid gamer, or used to be. Since I started college, most of my past times have taken a back seat but I see that as a sign of dedication rather than a loss.
The one thing I could never give up, is my dog Snickers. He just brightens up my day when I get a chance to see him. (I have friends too, but that is something that everyone talks about ‘I hang out with friends, blah blah blah.)
Kunaal's dog Snickers
E-Elevator Pitch: Sell yourself in 140 characters or less.
Seneca Advertising program+ diverse background + the obsession to advertise + the synonym button (funny on paper) = ready to start tomorrow
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email atjettlandicho@gmail.com
Full interview after the break! When did you know that advertising was for you?
This question provokes a fantastic lie about how an ad, or tagline changed my life forever. Unlike some I don’t have that defining fork in the road that got me hyped on advertising. I was just psyched about the creative writing and sheer brilliance being showcased. Today I’m a groupie of great creative. There’s no better feeling than coming up with a great idea, or reveling in one you wish was yours. I do believe this is one of the best jobs in the world and am blessed to feel the passion everyday.
Describe your creative process. How do you brainstorm? How do you keep track of ideas? How do you know when one of your ideas is good? What do you do when you're creatively stumped.
I stare Hemmingway’s “white bull” in the eyes and jump on it’s back. Then ride it for a couple seconds until I get thrown on my ass. Then I get a coffee.
Joking aside, I think it’s crucial to immerse yourself with the product/service benefits, past advertising and as many google links as I possibly can. Then put my pencil to paper (Not fingers to keys) and start with some terrible unclear ideas I would never show anyone.
A great tactic I often try is one of Luke Sullivan’s tips for getting started. I’ve found it can almost always give you the initial tools needed to get the ideas flowing. “This is an ad about…” then I’ll just write until I’m out of things to say, and ways to say them.
Incubation is also a great tool. Doing anything to separate yourself from the problem at hand. You could watch a movie, ride a bike or do some jumping jacks, whatever your in the mood for. Then return with a fresh mind ready to tackle your previous thoughts. Narrow them down until only the strong survive.
You’ll know you have that bullet proof idea when you’re feeling giddy like a 5th grade school girl meeting The Jonas Brothers.
Good feeling… Good feeling…
How did you get from being a student to being an intern at Fjord?
Well, I would have never heard about the opportunity without Anthony Kalamut’s undeniable ear secured to the industry’s pulse.
I did my best to shake the nerves off, get my book ready and tried to show that I was capable and worthy of the opportunity being presented. I showed my book to the CD who has since become one of the nicest and most supportive people I’ve met in the industry thus far. I got a call back, started two weeks later and am still trying to prove my worth everyday.
Describe a day in the life of Scott Boniface at Fjord.
I stare at people on the GO train and wonder where it is they work, and some potential storylines of their life. Weird I know, but it’s something I’ve always done. Judge me if you must. You’ve done it, I’m sure of it.
I walk from Union to King & Spadina, usually with a big smile just feeling blessed to have the opportunity to come downtown everyday and do something I love.
I arrive and elevate to the creative floor and say hello to the immense talent that fills the building, get a coffee/tea and start the day. Whether its for a brief, helping another writer or some portfolio work on the side. I try my best to dedicate my 8+ hours here a day to learning, growing and writing to the best of my ability.
I’m involved in briefings, conference calls, brainstorming sessions, preparing copy decks and mood boards. Anything they need/want/feel comfortable with me doing I’ll do with a big smile all the while.
Then I head home and stare at some more people on the GO train. But now… as they sleep. (Okay, that was creepy)
What’s the biggest difference between writing for traditional media versus writing for interactive? Do you have a preference?
While attracting attention is what advertising is all about, I feel that the interactive world also relies heavily on the CTA, which is actually the most challenging part. Why would anyone feel inclined to click that banner? I know when I’m online that’s the last thing I want to do. It’s challenging to break through the clutter in an interesting, innovative way when everyone’s so conditioned to online ads.
Although I don’t really have a preference, I know that the way the interactive world is taking charge it’s important to stay involved and updated on what’s being done, and more so, what’s possible.
You’re one of the biggest hip-hop fans I know. Do you have any sort of plans or ambitions of working on something hip-hop related in your advertising career? Has hip-hop influenced your approach to writing or your approach to life in general?
Haven’t thought much about it honestly. About a year ago I approached a couple websites I loved about possibly writing some album reviews or daily blogs but it never really fell through.
I would love to, because there really is nothing I know more about than hip-hop culture, from the very beginning till’ today. Its something that has always been a passion of mine, and it’s never going to stop. Not as long as true hip-hop stays alive.
In terms of my life, the culture has helped shape who I am today.
If you could give one piece of advice for any aspiring copywriters out there, what would it be?
Soak it up like a sponge, Continue to learn and grow daily.
What do you do for fun?
Skateboard, Listen to music, Writing (advertising, poetry, short stories) and I try my best to experience life for everything it offers in some way everyday. I just put my best foot forward and learn something new everyday.
E-Elevator Pitch: Sell yourself in 140 characters or less.
Scott Boniface- Creative Copywriter- Seneca College- Creative Advertising- 5 months+ of agency experience. Passion, Talent, Persistence.
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email at jettlandicho@gmail.com
Leaders of the New is an ongoing series at jettlandicho.com that will focus on the future talents of advertising. Click here to check the archives.
Name: Ross Webster
Career Path: Account Executive
Education: Creative Advertising Graduate of Seneca College/Business Marketing Graduate of Humber College
Advertising Experience: Internship at Integra Foundation • Client relations • Research • Direct Mail • Organize files • Attend recording session (Susan Hayes looks exactly how she does on television)
2 years of the Creative Advertising Program at Seneca College • Various agency pitches • Volunteer for Marketing Week • Numerous days of “burning the candle on both ends”
One Thing About You: I love listening to great, thought-provoking music. Great musicians can paint a picture in their lyrics and are able to make you think. Some musicians that have influenced me have been Jay-Z, Common, Nas, Outkast, John Mayor, Stevie Wonder, Bob Marley, Anthony Hamilton and Kanye West. (The list can get longer). Music keeps me focused, motivated, calmed and really clears my mind.
Full interview after the break! When did you know that advertising was for you?
I think ever since I was old enough to watch TV my father always told me, “I should be in advertising.” I always wondered about advertising and what it took for a commercial to air on TV. After my first semester agency pitch to Due North in the Creative Advertising Program (CAB) at Seneca, I was pretty certain that I wanted to be in advertising in some way, shape or form. After all the hours my group put in, down to actual pitch was fun and exciting, even the arguments and stress we had was an experience I’ve never been through, but it excited me and I knew I could handle it and wanted more (laughs).
One expression I’ll never forget you saying is, “Advertising is my hustle.” What do you mean by that?
(Laughs) I had a feeling this question would pop up. Well just to make sure I’m clear I would have to define hustle, because I know that there could be a negative stereotype which surrounds that word.
To me a hustle is something that someone has a great passion for and is something that person dedicates their time to. Ever 1996 I’ve listened to ever single Jay-Z album, and he chronicles his life as a hustler, in his music he would describe the amount of time and effort he put into his hustle. As I grew older I realized that it’s not only “drug dealers” who are “hustlers” but it can be anyone who is passionate about what they do. For example Michael Jordan, yes he’s greatest basketball player ever, but I would label him a “basketball hustler” because he spent so time to perfect his game, becoming basketball’s greatest player ever. Then he turned himself into brand (clothes, shoes, fragrances etc).
Both Jay-Z and MJ throughout their respective career have accomplished so much and they can adapt to the changing environment as well. So when I say, “Advertising is my hustle,” it means I’m trying my best to understand advertising as a whole, the history, the pioneers, all the aspects of advertising. I try to adapt and understand new media, and I embrace the challenges it throws at me. Obviously you may not find me on a Mac creating a logo, but I know I have a creative mind, and hey I can draw! (laughs). I read newsletters from various sources (Adage, Mediaweek, Brandweek etc.) and subscribe to Marketing Magazine to keep myself informed about what is happening in the advertising spectrum.
Lastly and most importantly, I have to mention that even though people like Jay-Z, Michael Jordan, Wayne Gretzky, Quincy Jones, and other legends are great at what they do, they did because they loved and enjoyed what they did. I wouldn’t force to myself to be an “Ad Hustler” if I didn’t enjoy this, advertising in my opinion is a great art form with so much to offer. I really have to shout out Anthony Kalamut (CAB’s program co-ordinator). His class sessions were really inspiring and gave me confidence and drive. Shout out to all the other professors as well, “it takes a village”.
How did you get from being a student to being an intern at Integra?
Connections my friend. Billy Sharma (DM God) my professor and colleague connected me with the great people at Integra. He has a great reputation for recommending great interns, so I suppose his word is as good as gold. I went in for the interview, which was more like a casual gathering, and at the end of it I was offered the position.
Describe a day in the life of Ross Webster at Integra?
I’m sure you’ve heard this before but, everyday is totally different. At times it can be time consuming conducting client research, and other times could be spent proof reading newsletters, emails, and reading blogs. This past week Susan Hayes from Global came by Integra to record a story on one of the programs at Integra, and she interviewed a few people. Just seeing that whole process of a recording session was great because it’s not every day you get to see that whole process of an interview before it hits TV. The people I work with are great and caring people as well, they’re easy to work with and we spend all day laughing and telling stories (while we do work of course).
What’s unique about working for a not-for-profit company?
The distinctive part about working at Integra is their “cause”. Integra does work for children that have mental health issues, a LD (Learning Disability) and other behavioural problems. Integra has various programs that help and guide these children, which in turn helps them mentally and socially. I think that cause alone makes what I do really worth it. I’ve met some of the children that Integra helps and just talking to them, makes me happy to know I work for a company that cares and does something to help children.
You were networking so hard when we worked together at Marketing Week 2008. What is your whole mindset towards networking? How do you approach it?
This goes back to my mind set of “Advertising is my hustle” and that I have strong presentation skills. During that week as you know, we saw a lot of the industry’s top and best for example, Frank Palmer, Scott Goodson and Paul Lavoie just to name a few. I’m the type of person who doesn’t like to watch an opportunity pass me by, because I know if I don’t move on my instinct, I might regret it.
So I tried talking to as much people as possible, let them know I exist and that I’m here trying to make an impact. I remember in my 1st semester in CAB, right before our first agency pitch I was extremely nervous, but it occurred to me that I had nothing to be nervous about; I thought to myself “these people breathe the same air as me” (laugh) as weird as that may sound, it’s true. That helped me to relax, and make an awesome presentation.
I remember talking to Frank Palmer (DDB) about what he thought about the changes in advertising, starting up an agency and other things, and after we finished talking, I realized, “I just talked to CEO of DDB Canada, if I can talk to him what’s stopping me from approaching anyone else?” Anthony Kalamut always reminded me, “What is the worst thing someone can tell you? No.”
What would be your dream client to work with? Why?
I don’t have a dream client to tell you the truth. I hope after having a more experience maybe I’ll gain a “favourite client”. But as of now, I think my dream client would a client that shares the same ideas and values that I have, they’ll be a client that’s fun. I wouldn’t mind working for Jay-Z though.
Before you retire, what do you hope to achieve?
I would be happy having a good reputation and have the respect of people and peers within the industry. Knowing that people respect my voice, thoughts and my ideas is something I would appreciate. I want to be accomplished and successful of course. I want that positive retention in my peers’ mind. I’ll be happy with just that.
What do you do for fun?
I like being around good people who are doing something with their life just as I am, and not sitting around waiting for their life to start. I love to play a good game of dominoes, because in order to win a game of dominoes you need strategy, and that won’t happen if you’re just matching the numbers together (laughs).
I love reading about the history of other countries and just history in general. I used to be a frequent movie goer but due to school I had to cut back, but I think I’ll be starting to go the movies once again. I also love to travel, especially to Barbados to see family and friends and of course to attend Crop Over (similar to Caribana in Toronto/Carnival in Trinidad and Tobago) but better. (laughs) I love to watch sports and attend sporting events, I would love to go to a tailgate party for the Steelers at Heinz Field, or sit courtside and watch Kobe and LeBron go head to head.
E-Elevator Pitch: Sell yourself in 140 characters or less.
Let me show how I can be a great asset to your team. I have great presentation skills, which is why I’m taking this chance to talk to you now. Most of histories greatest moments occurred because someone took a chance. I’m free labour; you’ve got nothing to lose and everything to gain!
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email atjettlandicho@gmail.com
Alex did an informational interview with Matt Bielby, and for every question Matt answered, he wanted Alex to answer too. Read Alex's answers after the jump! Why advertising? What drew you into it?
Charm.
When I finished studying music at York, I knew two things:
1) I didn't want three part time jobs to support a career in music and 2) I still wanted a career that was both creative and fun.
The award shows, after-parties, creative environment, dedication to excellence and cool vibe that I see on a consistent basis just support my reasons to want in on it.
What’s your story? How did you get in?
Coincidence.
You could also say luck. I talked to a buddy of mine (who's now at TAXI Vancouver) at my brother's wedding, shortly after I finished my undergrad. I can't imagine a more unlikely set of circumstances that led me to talk to him about his gig in advertising. Perhaps it was boredom, intrigue, or maybe even desperation. Regardless, here I am, and I'm glad I'm here. Prior to that moment, I hadn't given advertising a lick of thought.
What does advertising mean to you?
Creativity.
And a lot of hard work. But there's something special about that moment when you and your partner reach that creative breakthrough; that lightning bolt instance when everything clicks. It's a rare quality to find in a profession and one that I love to pursue. I was also going to go with "fun." As Jerry Della Femina said, it's the most fun you can have with your clothes on.
A piece from Alex's portfolio
What is the best part of the business?
People.
If it was charm that drew me into advertising, it's the people that keep me here. I've never seen such support and nurturing of talent anywhere else. The energy, passion, excitement and humility that is shared by so many is a constant source of inspiration.
What is the worst part, if there is one?
Frustration.
The frustration that comes from writer's block. The frustration that comes from finding out that your fantastic award-winning idea was just done by someone else. The frustration that comes from clients who kill your ideas for reasons that defy intelligible thought. Well, I haven't personally experienced that last one, but I do remember a line from Luke Sullivan about a client that killed a two month old campaign between sips of coffee with a happy little "good first effort." However, frustration is a healthy part of the creative process, and I think that it makes the finished product that much more fulfilling.
What’s your favourite media channel?
All.
A copywriter named Matt Bielby opened up my eyes with this question. It's not so much about media as it is about ideas, finding the right way to reach the consumer, and applying them to whatever media channel you're given.
Which do you like better: traditional or non-conventional?
Depends.
It's all about the ideas and how good the concept is overall. Any project is going to be aggravating if you're stuck with a really bad concept. Likewise, a great concept can be really rewarding throughout the entire creative process. Pushing a great idea through any media channel is awesome. Trying to push a bad idea sucks.
There are a whole bunch of reasons to love visually-based ads: no language barrier, they’re pleasing to the eye, easy to understand in a few seconds; do you think that long-copy ads, or even just copy-based ads in general, are on the way out? Or is this just another trend?
Interest.
I also want to say multiculturalism. Language barriers don't help, and smart lines can be misunderstood by anyone who can't grasp certain colloquial expressions. But I think that it's the writer's job to figure that out. People will read anything if it sparks their interest. Great copy written in English can still speak their language.
Do you think that consumers are interested in reading long copy? Or is it good copywriting that lures them in? Better yet, does it simply depend on the target audience?
Audience.
Heh. Yeah, I know. I answered the question when I asked it. People will read whatever they find interesting, no matter how short or long it is. Long copy needs to be extremely gripping at the beginning or they just won't bother, and good writing is paramount. In a chat I had with Steve Jurisic, he told me to always make it simple, original and provocative.
A sample of Alex's long copy work
How do you stay creative?
Questions.
It's about thinking differently, and asking "what if?" There are no wrong ideas, and everything is relevant. I don't like it when people say no to an idea. It kills the creative atmosphere. I also want to say that the people I work with boost my creativity. We feed off of each other and work to make our ideas better. That nurturing environment keeps ideas fresh and interesting.
What’s a typical day in your shoes?
Workaholic.
Let's just say I skipped my own birthday to finish a research project that was due in two weeks. My buds often joke that I go home to work on next semester's assignments. I try to read everything, I try to stay current with everything, and most of all I try make time so I can polish my portfolio. I get up, scan the media, go to school, read ad mags, go to class, spend too much time getting an A, work on my portfolio, come home, get pressured into late night partying, and repeat. School has such a "same sh*t, different day" feel to it. Maybe I'm just eager to get into the industry.
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email at jettlandicho@gmail.com
I Was checking my email this morning when I saw Anthony Kalamut had sent me this link to his blog, announcing a very special partnership between the Seneca College Creative Advertising program and ihaveanidea.org Portfolio Night 7 in Toronto. Head over to his blog for more details, but it sounds like a great partnership for the school and Ihaveanidea. If anybody was going to secure something like this, it would be Anthony. You'd be hard-pressed to find anybody else out there putting in as much hard work and effort into nurturing the future talents of advertising. I'm actually sad that I'm now set to graduate the program and move into the business for real, partially because I won't get to continue learning from him and the great faculty that the Creative Advertising program has.
Enough about me though. Any creatives with a portfolio in the city should definitely check this event out.
Leaders of the New is an ongoing series at jettlandicho.com that will focus on the future talents of advertising. Click here to check the archives.
Name: Andrea Alexis-James Career Path: The wonderful world of media planning Education: 2 years in the psychology program at York University, 2 years in Seneca’s Creative Advertising Program
Advertising Experience: Internship at PHD One Thing About You: If you want to win my heart, scrap the flowers, bring me feta! Contact:aalexisjames@gmail.com
Full interview after the jump! When did you know that advertising was for you?
Well, first of all I knew that psychology wasn't for me by the time the first semester of my first year at York was drawing to a close. I started shopping around for alternatives, and although I had never really considered the college route, I explored it. I found the Creative Advertising program and Seneca and found myself back on the course descriptions website almost daily, wishing I were there instead. I convinced my mother that the world would in fact not crumble if I left York and applied crossing my fingers that out of the 800 odd people that apply, I would be one of 75 chosen…and I was!
I noticed just recently that it’s always been part of me. I recently found a small hoard of ad clippings I had put aside years ago because I really liked them.
When you first entered the Creative Advertising program at Seneca, did you think you would want to work in media? What swayed you to the media side?
God no, much like the rest of the class, when second semester Media class rolled around and we were told we needed a calculator, my initial reaction was, “WHHOOOAAAA! Hold on there buddy, no one said ANYTHING about math!”. I was convinced I was going to be a copywriter. I didn’t have any interest in media until me and another classmate paid a trip to the agency formerly known as ACLC and got talking to members of different departments. For whatever reason the media planning spiel we received stuck with me, and I mulled it over the summer and decided it was right for me.
How did you get from being a student to being an intern at PHD?
Simple. I had an informational interview with someone from the company, and she seemed to like the cut of my jib. Unfortunately, she was soon to be going on maternity leave, so she gave me the email and name of someone else to get in touch with. And then I harassed her until I got a start date =).
Describe a day in the life of Andrea at PHD.
I roll in sometime between 8:30 and 8:50, fetch a coffee (for myself only!), check my email, check the entertainment, weird news and business RSS feeds in outlook, send an email to the two people (one on the planning side, one on the buying side) that I work under and ask who I belong to that day, and then either enter a LOT of data or if its planning work, I could easily spend 5 hours staring at PMB and Nielsen data. I grab lunch somewhere in the middle, sometimes there will be a meeting or presentation (complete with swag!) and then quittin’ time rolls around and I head home. Then I get home and I’m severely at a loss of what to do with myself now that I have no homework =\.
What were your experiences of real-life media planning/media buying like? Do you have a preference?
Media planning is definitely my preference. There is definitely a lot more creative license to be had, and you’re in touch with reps and making contacts from earlier on in the game. As a junior buyer, your life is pretty much data entry from what I can see.
Usually when people think of media planning, they think numbers. But do you feel there’s creativity in media planning?
There are definitely numbers but there is definitely creativity. A few weeks ago I was asked to put together a rough magazine plan for a new make up product, and then at the end my supervisor threw in that I could suggest any different creative treatments I thought of. Those wacky installments you might see brands advertising their products with? Yeah, a lot of that is us.
What campaign that is currently running do you really like and why?
I think a lot of people like it but I’ve got to say the Stride Commercials. I’ve only personally seen the one commercial with the ram, but it gets me every time and has definitely made me turn to Stride when I go into a convenience store to buy gum, for Kudos if nothing else.
What’s the next move for you?
Who knows Jett, who knows. I don’t know for sure what my future is at PHD, so I’m shopping around, and my supervisor has assured me that she will write me a letter of recommendation should I need one.
What do you do for fun?
Chicken wrestling, tractor pulls, ya know, what normal 21 year old girls do on their free time. I guess I like movies, and I probably spend 50% of my (currently nonexistent) income on concerts, go to bars now and then. I like adventuring. I’m the friend that will call you up at 3 on a Monday and say, “Hey…wanna go to Barrie? I dunno why, just cause we can?”.
E-Elevator Pitch: Sell yourself in 140 characters or less.
Seneca Creative Advertising grad, complete with fresh ideas, weird in a way that can only be beneficial and a great team player.
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email atjettlandicho@gmail.com
Leaders of the New is an ongoing series at jettlandicho.com that will focus on the future talents of advertising. Click here to check the archives.
Name: Ryan Dzur Career Path: Advertising Art Direction Education: Seneca College – Graphic Design, Creative Advertising
Advertising Experience: • 2 years of quality advertising education at Seneca College • Graphic Design Education • Has participated in real world projects • One week internship at Cundari in Toronto • Various other advertising events & exposure One Thing About You: I can’t stand people who don’t understand the concept of a line up.
I was interested in advertising before I took the advertising program at Seneca but within the first semester I knew I was where I belonged. I guess when I realized that I LOVED going to school everyday was when I knew advertising was what I was meant to do. Then when I won the first semester IMC agency pitch to Cundari with a group that for the most part hadn’t made much of a contribution, was the moment that really solidified that I was doing what I was meant to do.
Do you think you could have pursued a career in advertising with just your Graphic Design experience?
Yes, but it would have been very difficult and the margin for failure would have been quite large. Taking an advertising program teaches you what is good and bad advertising, and how to think like an advertiser. Plus you learn a lot about the advertising industry as a whole, which is also very important. All that said, it isn’t impossible to get into advertising with just a design education… just ask Joe Piccolo, CD at Draft FCB Toronto or Anthony Chelvanathan, award winning AD at Leo Burnett Toronto. I have met both of them and they have both given me a lot of advice about art direction and getting into the industry, and they both got into advertising out of an education in graphic design.
Describe your creative process. How do you brainstorm? How do you keep track of ideas? How do you know when one of your ideas is good? What do you do when you're creatively stumped?
That’s a loaded question.
To be honest, I don’t have a set method of thinking/brainstorming. I feel that to be a creative thinker you need to be flexible in how, when, and where you brainstorm. Sometimes ideas hit you out of nowhere like lightning and other times you really have to wrestle with the problem to come up with a solution. Whenever I really have trouble coming up with something good I always go back to the “Lisa Atkins school of advertising.” I run through the target, sweet spots, problem etc. That often helps me a lot; I also look at the product and try to visualize it in different ways and the target interacting with it in different ways. That can be a useful exercise to come up with ideas.
Keeping track of my ideas isn’t too hard for me. I get an idea, I write or sketch it down in my Moleskine and there it is forever.
As far as knowing when an idea is good there are a couple stages that I think an idea should go through. First when you come up with it, you as the thinker should be very excited about the idea. Then you should have tons of visions of how the idea could be shown, this means it has legs and that you can use it in a variety of ways. After you’ve done that you should run it by a couple people to get their reactions, hopefully people respond positively. The last stage is to come back to your idea a couple days later and see how you feel; do you still feel excited? Yes? Then you probably have a great idea.
Well as I said before, when I get stumped I use the “Lisa” technique. If I’m really stumped and I can’t think of anything, I leave it alone. I take a break, watch a movie, play a game, or watch some stupid clips on YouTube. This helps my mind relax a bit and sometimes that’s when an idea comes.
You’ve competed in a few advertising competitions. What were those experiences like?
They’re fun! It’s cool to do these competitions like the OneShow College Competition or the Young Lions Competition. Your work competes against a lot of serious talent, so if you get any sort of recognition you know you have some serious talent yourself. I look forward to seeing the result of all the competitions I have and still will enter this year.
You have a website, http://ryandzur.com. There’s not much there at the moment. What do you plan on doing with the site?
Well my hope is to make it an online portfolio of my work; I’ll hopefully have it up and running by the end of April. I plan to have it done in flash and to be looking pretty slick, so stay tuned. For now if anyone wants to see my work I can send them a pdf version of my book.
What one campaign out right now makes you say, “Damn it, I wish I thought of that?”
For some reason I always have trouble answering questions like this. I don’t know if it’s because there’s so much work to choose from or because my memory never really serves me well when I have to answer.
The most recent thing I’ve seen that I found I really enjoyed was the new TV campaign “Living Notoriously Well” for Jose Cuervo by JWT. It’s not ground breaking work but the copy is clever and the subtle details in the art direction are fantastic, not to mention Jeremy Piven who plays Ari in Entourage is the narrator.
What do you hope to achieve during your advertising career?
Ultimately I’d like to be a Creative Director in an agency, or open my own shop and be the Creative Director there. Before all that I just want to be known as an art director who really loves what he does and works very hard to make his work the best it can be. I want to produce work that both sells and entertains and gains the appreciation of the consumer as well as my peers in the industry. I would be lying if I said I don’t dream of winning some big awards for my work, but the most important thing to me is that I’m respected as a person and a professional, and that I always love what I’m doing.
E-Elevator Pitch: Sell yourself in 140 characters or less.
I’m currently trying to break into the very difficult to break into industry of advertising as a junior art director. My epic struggle to see you, the Creative Director of the agency I want to work for is my life. I have shown my book to many creatives in the industry, and with each piece of feedback I receive, I use it to improve my book with the hopes that the day my book comes across your desk is the day I hear you say you’re hired. I won’t give up, because I love advertising. (This is over 140 characters… so I guess I’d just have to hit the stop button so I can finish what I have to say.)
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email at jettlandicho@gmail.com
Leaders of the New is an ongoing series at jettlandicho.com that will focus on the future talents of advertising. Click here to check the archives.
Name: Louie Gene Plantado
Career Path: Account Executive/Account Director
Education: BA Communications/IT York/Creative Advertising Graduate of Seneca College
Advertising Experience:
2 years in the Creative Advertising Program at Seneca College • Numerous team/agency pitches (never lost a pitch) • Adweek in New York • Volunteered for Marketing Week in Toronto • Was taught both sides of the Advertising Industry (Creative/Account)
Account Coordinator Internship at DDB Toronto/Mass Department • Work on two big time clients • Status Reports/Sales Tracking • Competitive Review/Market Research • Attend creative briefs • Put together decks and presentations • Put together cost estimates • Organize files and documents • Attend photo-shoots and radio recordings • Also help out with not-for-profit and DM projects
One Thing About You: Writing poetry is a passion of mine. I haven’t done so in a while. But writing is something that I do to relax. I have a collection of poems that I have written-I think it is due for a new addition.
A month into my first semester of the Creative Advertising program. The enthusiasm and passion the professors had made me excited and eager to learn more and to eventually become a part of the industry. The creativity and the emphasis on building strong relationships that this industry centers upon really attracted me. The projects I was a part of and the amount of happiness and the great feeling of accomplishment every time I finished a project was something I have never felt before in my previous educational experiences. Winning the first semester agency pitch to Due North with my team was something that gave me great confidence and further solidified the fact that this is something I want to do with my life.
I remember seeing on your business card that you had your career direction listed as “Creative Account Services”. Explain.
This spawns from the fact that everyone thought I was going creative side. I went account side because I love the relationship building aspect of it- with the clients and with your teams. My professors refer to me as that ‘hybrid’- a perfect mix of strategy and creative. I am flattered by this fact as I tend to put creativity in everything that I do.
I am comfortable with the business side aspects as well as the creative side as I have a bit of skill in desktop publishing and copywriting. I have love for both the creative and account processes. I feel that being on the account side I am able to be involved with both sides. But we were taught in the program that to be a part of this industry and excel in it you must wear many hats and be that ‘hybrid’. So it is not just me- my peers/classmates whether creative or account side possess that versatility and I am very blessed and honoured to have been able to learn and to work with amazing media, account, and creative minds. I possess the skills that I have through collaborating and learning with them.
How did you get from being a student to being an intern at DDB?
I was lucky enough to meet an amazing Account Coordinator and Seneca Advertising graduate at New York Adweek and maintained contact with her. So I told her I was looking for an internship and I sent her my resume. She did not promise anything but put in a good word for me to the Talent Manager at DDB Toronto. I soon got an e-mail from a Senior Account Executive at DDB for in interview regarding an internship. I went to a total of 3 interviews until I finally got the internship. I have been at DDB for just over a month and it has been nothing short of amazing.
Describe a day in the life of Louie Plantado at DDB.
Well I get in around 8:30 am to 9am and check my e-mails. I check in with my two account supervisors and ask if there are any tasks they want me to focus in on for the day. After that I update the client files by inputting new sales numbers and updating status reports. My days are never really the same. I won’t know how my day will go until a few hours into the day. There are days where there is a lot to do and there are days were there is very little.
My tasks can range anywhere from writing competitive reviews, doing research, putting together decks, putting together director/editor/cast reels, compiling data, building PowerPoint presentations, attending meetings, or even going to photo-shoots or radio recordings. There are days where I am out at 5 or there are days when I am still at DDB till late at night. My supervisors get mad at me if they still see me at the office after 5-they make fun of me and tell me I do not have a life and ask me why I am working so hard!
In our conversations, you’ve talked a lot about starting your own shop someday. What’s your motivation to start your own thing?
There are numerous things that motivate me to start ‘our’ own shop. The number one thing is the strong relationships I have with my peers. I know for a fact that given the opportunity-the amount of talent, creativity, passion and work ethic that this graduating class from the Creative Advertising program has to offer will contribute A LOT to this industry. The sad part is-that due to the current state of the economy many of us are not given the opportunity to show this.
I have no doubt in my mind that if this was any other time-many of us would not only have gotten internships at agencies but jobs as well. Opening ‘our’ own shop one day is definitely something I will pursue and I know that once that happens there will be nothing but success-not only terms of the work that we produce-but the fact that we are working with the people that we have grown and learned about this industry with. I would be coming in every morning at 9am to spend the day with my second family 5 days a week for many years. With that connection combined with the talent our shop would possess-our agency would be hard to beat. This is what I strive to accomplish in my advertising career.
What would your own agency be like? Big or small? Full-service or boutique? Any other details in your head so far?
The agency that I envision in my mind would be a mid-size to full-service agency as it combines many talents from our program. However, the direction of the agency structure and culture will be determined collaboratively among those involved. In short, the agency will be what we ALL want it to be.
What would be your dream client to work with? Why?
This is a tough one. I would have to say that the Nike brand, especially the Air Jordan brand is a dream client of mine. These are two brands that have a culture and a movement surrounding them and advertising for them would be a great honour. They are also in the category which I have great personal interest in-Shoes! I would also love to work with a client that does not have huge market share or brand image. The task of doing great things for a brand is something exciting and extremely rewarding. A clothing brand, an automotive brand, or even a service that is in need of increased brand awareness would be something I would love to be involved with.
What do you think is the future of advertising?
I believe that the future of advertising is anything ‘below the line’. We are entering the age of word-of-mouth, consumer generated media, social media etc. Traditional advertising is not as effective anymore. The possibilities are endless now with the amount of technology and communications platform we have available to us in reaching our target audiences.
What do you do for fun?
I shop a lot! I am a big fan of denims and fashion in general. I do an extensive amount of online shopping. I was also a heavy sneaker head. At one point I had close to over 200 sneakers. I have slowed down now, but I buy a new pair of sneakers here and there to add to my collection, but not as frequent as before. I also love to exercise and be active as much as possible. I am a big fan of mixed martial arts and I never miss a pay-per-view event! I love watching movies, playing video games when I have time, and spending time with family and friends.
Some of Louie's Kicks
E-Elevator Pitch: Sell yourself in 140 characters or less.
I am a perfect mix of strategy/creative. I am dynamic, intelligent, and hilarious. DDB intern+2 years of creative advertising experience. I make this sh*t look sexy!
If you're an advertising student or are just starting out in the business and would like to be featured on Leaders of the New, send me an email atjettlandicho@gmail.com
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