Tips to Control Your Personal Brand

The idea of personal branding is extremely important to me. I started this blog as one way to control my personal brand, so that there were other things to find out about me besides a fake Amazon review under my name. I also started Leaders of the New as a way for other future advertisers to control their personal brand.

Yesterday, Mashable (which is quickly becoming one of my favourite blogs) posted an article about 5 ways to control your personal brand right now. If you have any sort of interest in controlling your personal brand, it's a must-read.

Thanks to the article, I signed up for a Google Profile, which will help bring up direct information about you when people try and search for you. For current and potential Leaders of the New, it wouldn't be a bad idea to post the link to your interview on your Google Profile.

I'm not going to run through all 5 tips, because the article explains it a lot better than I could. The one other thing I wanted to mention is that the E-elevator pitch is real, and happening right now.



There is a service called twtjobs, that allows users to create and distribute a resume through Twitter in 140 characters or less. When I first came up with the e-elevator pitch, I half meant it as a joke. Now it's real. Should I brush up my current pitch?